Specialist lender West One Loans has merged its bridging and development finance arms into one short-term lending division.
The lender says the move allows the team to take a more joined-up view across projects and to offer brokers and their clients an even smoother customer journey.
In addition West One says the merger means the process of switching between the two products will be far more seamless for West One clients.
The combined division will be jointly led by current head of bridging finance Tom Cantor and head of development finance Guy Murray.
Murray says: “This move is a game-changer for our short-term lending proposition. By bringing our bridging and development finance teams into one business unit, we’re able to offer a truly integrated solution that’s tailored to the unique needs of individual clients.
“Switching products or lenders half-way through a project can be challenging and time-consuming. With our new combined solution, that’s no longer a concern, as we can take them from start to finish with just a single application.”
Cantor says: “This move is all about making the lives of brokers and their clients easier by providing them with a one-stop shop solution for their short-term borrowing needs.
“Under the new structure, they can expect faster decisions and more flexibility throughout their project. It’s all about delivering a service that truly understands and supports their ambitions.”
